BUSINESS ADVICE: HOW PEOPLE OPEN SHOP AND CLOSE IT QUICKLY You just shouted, "It's not my portion". Abi? 😃 Taaaaa - no be by confession alone. They didn't tell you it is by action? See how Morenike opened her kids salon shop: 1. Find a shop 2. Pay for the shop rent plus other costs 3. Commence massive renovation including screeding the walls and getting the latest POP ceiling style 4. Buy beautiful furniture and fittings 5. Buy beautiful lights and deco 6. Buy expensive signage with light 7. Do opening party 8. Get salon girls to work in the shop 9. Come and go at various random times 10. Accuse them of poor growth 11. Fire and hire, fire and hire more staff 12. Pack out after one year or two If you don't want your story to be like Morenike, here is how to open shop: While you are doing 1 to 6 above, sit down and have an intense marketing plan. Ask yourself, how will customers come in here regularly, constantly, consistently, repeatedly. How will I draw them and keep them? 1. Run Facebook Ads and target young parents with kids 2. Make a list of schools in the area and pay people to share some flyers to parents outside school premises at closing hours 3. Deliberately ask each customer to please open their phone and help refer two friends with kids, if they don't mind 4. Consider fun items that ensure the kids want to also come back to the salon 5. Automate simple things like receipting and booking so you wow the parents 6. Tell and promise yourself that you will use glue and gum yourself to that business everyday, until it stabilizes. You shouldn't leave a young business for the girls. Roll up your sleeves and get involved. No dey form Madam abeg. Do the grind. 7. Ayam not writing again Go and do ya marketing and growth strategy plan Listen to me please ... No be to collect shop o No be to renovate shop o The real levels na to collect shop and grow a thriving business out of it. Stop waiting for customers to stroll in. It is too risky to grow like this. Draw them to come in. Pull them in. Then retain them. One day, they will be strolling in themselves in good numbers. Remember, marketing and strategy plan go alongside opening your shop.💯 COPIED