How to Build an SEO Strategy That Survives Leadership Changes and Budget Cuts
SEO programs are disproportionately vulnerable to organizational change. They're long-cycle investments that produce delayed returns, which makes them easy targets when leadership wants quick wins or when budget pressure forces trade-offs.
A new CMO arrives who 'doesn't believe in SEO.' A CFO sees that the agency has been paid for eight months and organic traffic is up 12% — and questions...
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