It is a known fact that small businesses find it difficult to increase their consumer base and compete with big brands. Social media acts as a savior for such small scale businesses. It can be a great medium of engaging with customers across the world and increase their brand awareness.  However, proper strategy is required for maintaining a strong social media presence. You can learn all these and much more if you join a content writing course in Kolkata.

In this article, we will learn about 5 social media ideas which small companies can use for growing their business online. Let us begin.

Upload product videos

Small companies can upload product videos on their social media accounts for boosting engagement. In fact, these videos have become very popular in reels format in some social media sites like Instagram. 

They can upload videos which show the entire process of the creation of their product and transferring it to the market for sale.  If this is done in a proper manner, then a video showing your product and the effort required for creating that product and maintaining the business can be an effective way to attract the attention of potential customers and advertise your product in a positive manner.

Create employee and founder profiles

 Small business owners should also create an employee as well as founder profile before engaging with their customers.  They must realize that people prefer to engage with people and buy from them. They do not like to engage with faceless brand. This is the reason why business owners should create a profile and upload some stories about their businesses. If consumers can relate to those stories, they will feel interested in those small companies. Business owners can conduct interview of their employees about the daily work routine of the company and upload it on social media.

Ask questions to the audience

Asking questions to audience can be a good way of boosting engagement on social media. Small business owners can ask questions related to their business can conduct online polls for beginning a conversation. This will also be an interesting experience for their audience and they will engage more with their brand. This increases the chances of customer conversion, thus enabling them to grow their business and earn more profits.

Conduct an office tour

Business owners should realize that majority of customers want to know what exactly happens behind the scenes. Different types of tasks are required for maintaining an office. A short video can give a brief tour of the office to their audience. It can show where each work takes place, the best spots and the desk of each employees. Always convey a positive working environment, it will increase your credibility and help in recruitment.

Share the origin story of the company

The story about how a business was established can motivate online viewers to support that company and make purchases. However, business owners must remember that the origin story should be authentic. They can also share the purpose of establishing their businesses and what motivated them to do so.

In the highly competitive business world, small companies find it difficult to survive. If you wish to make a career in content writing, go ahead and join a content writing course in Kolkata. You don’t have to look back.