Prices change a lot depending on style and size honestly, but colour's more complicated than most people expect. Figured i'd break down current 2026 pricing across the main models and explain exactly when colour actually bumps up the cost.

Does Colour Actually Change The Price

For most of the lineup, honestly no. Back in 2022, Goyard removed the special colours price structure and made them the same price as goyardd.us the normal colours, basically bridging that gap by raising standard colour prices instead. All standard colours are priced the same at retail now. So picking black over tan or grey won't change what you pay for the same model and size.

Where Colour Actually Does Matter

There's one real exception worth knowing about here. Limited edition colours carry a genuine markup, roughly 30 to 40 percent above standard colour pricing. The signature chevron canvas has been the brand's visual identity since the late 19th century, made using techniques the house keeps pretty guarded. When they drop seasonal or special colourways, expect to pay a real premium over the core colours.

Saint Louis, The Entry Level Tote

The Saint Louis PM currently runs around $1,890, with the GM at about $2,080 in the US. In euros, expect roughly €1,550-1,750 for the PM and €1,800-2,050 for the GM in standard canvas. This remains the lowest priced full size tote and usually where most first time buyers start. No matter which standard colour you pick here, black, grey, tan, whatever, the price stays the same.

Artois, The Structured Option

The Artois PM runs around $2,700, with the MM at $2,980. This costs roughly $810 more than the Saint Louis PM specifically because it adds a zipper, leather corners, and a structured shape. That price gap comes entirely from construction, not colour, and applies the same way no matter which standard shade you go with.

Anjou, Where Material Actually Drives The Cost

The Anjou Mini starts at $2,770, with the GM reaching up to $3,590. Full leather versions like the Anjou cost more due to pricier materials and meticulous handcrafting, hand stitching, artisanal finishing, all of that. Again, the price gap versus Saint Louis comes from the leather construction itself, not the colour you pick.

2026 Limited Edition Multicolour Releases

This year's limited edition brings the Saint Louis GM in an exclusive multicoloured canvas, four colours inspired by the seasons, six chevron colours instead of the usual three. The Saint Louis PM got the same treatment too, also in four seasonal colourways with six chevron tones. These are honestly where that 30-40% colour premium actually kicks in, since they need way more complex canvas work than the standard two tone chevron.

Why Material Matters More Than Colour Here

The signature canvas is woven from cotton, linen, and hemp, balancing durability and lightness while adding to that premium feel. Size and design complexity affect pricing directly too, since the PM costs less than the GM just from using more material in the bigger size. This confirms that size and construction, not colour, actually move the price within the standard lineup.

How Much Prices Have Gone Up Lately

Inflation, supply chain issues, and tariffs have pushed prices up roughly 6.7 to 10.5 percent on popular models this year. A bunch of outdated price lists still show old numbers, like the Saint Louis PM at $1,710, which is from before the May 2025 price change. Always double check you're looking at actual current 2026 numbers instead of stuff still floating around online from before.

Regional Price Differences Worth Knowing About

European buyers often get more stable pricing, VAT refunds up to 22%, and better exchange rates, with the Saint Louis PM running about €1,450 in Europe, often cheaper than the US price. This gap applies no matter which colour you pick, honestly a more meaningful way to save than chasing a specific shade.

What This Actually Means For Your Purchase

If budget's a concern, picking between standard colours costs you nothing extra, so just go with whatever you actually like. If you're drawn to one of the limited edition multicolour releases though, budget for that 30-40% premium as a real, expected cost rather than something to try negotiating around.